I'm Cherie. I started as a lawyer, which I was okay at, became a trendhunting strategist, which I loved and was better-than-okay at, and found my way to design, despite only ever being able to draw a stick figure growing up.

These days, I'm building Visualist for boutique creative professionals to scale their taste, which now feels like the only thing I've ever wanted to do. I also write about the boutique economy, a phrase I made up that ended up sticking, and host a podcast called Taste Capital.

I live with my husband Josh and Baguette, the mini goldendoodle who runs our household.